There is no denying that reviews play a huge in customer’s purchase decision. It’s so crucial
that people often overlook the good products just because it doesn’t have any review and
they don’t want to take any risk. E-commerce websites, such as Amazon, provide users the
option to filter the results as per average customer review rating and most of the customers
consider it in their purchasing decision. It makes sense since nobody wants to receive bad
items, after waiting for 3-4 days. Here is why customer reviews matter for SEO and your overall digital marketing campaign.
Studies have shown that approx 84% of people trust online reviews as much as personal
recommendations. And that is the reason why it works like a charm. But what about the
reviews for the local business? Do people really pay attention to it or they just go to the site that
is at the top of the search engine result page.
A recent study by BrightLocal revealed that customers prefer a business that has an average rating of 3 stars. And if it is above 3 stars then the click through rates increase up to 25%. The more reviews a business has, the more customers they will get as people generally prefer popular businesses as compared to the new ones, because taking risk is not something we as humans like to do, very often.
So if you own a local business, it is highly recommended that you try to get as many positive
reviews as possible. In general, the product or service if they are asked to. Since very few businesses ask for reviews, the selected few who do, reap all of the benefits.