Tag Archives: adwords


Google AdWords Updates for July 2018

Here are the latest Google AdWords updates as of July 2018.

  • LinkedIn has redesigned the reporting feature in campaign manager.
  • Find out what SKAGs are and when to use them.
  • Instagram has introduced shopping ads to stories. It was very much expected since the
    active users on Instagram is growing exponentially.
  • Google expanding store visitation and local conversion reporting.

BIG changes coming to Google ads.

Here’s what you need to know about July 2018 Google AdWords updates.

  • Google will soon add “Hotel ads” as a new campaign type within the GoogleAds
  • Using redirects can cost you quality score in AdWords. Here’s why.
  • Although In-market audience has been around since 2014, Google is NOW allowing this
    kind of targeting in search ads. Find out if it’s beneficial for you.
  • Google’s new responsive search ads seem pretty effective.
  • Not getting any fresh ideas for your next Facebook/Insta campaign? Take inspiration
    from these ad campaigns.
  • 6 Best Practices for Responsive Ads on the Google Display Network.
  • Bing Ads have made it easy for you to try their ad platforms by introducing Automatic
  • Paid branded search does matter. Here’s a case study of a company that learned it the
    hard way.


When it comes to ads, relevance plays a vital role. Google has provided many tools that help advertisers ensure that they are targeting the right people. They just have to evaluate the quality score & it’s components. Recently Google has launched seven new quality score reporting columns.

The biggest highlight is that advertisers will now be able to access the historical quality score data. This data will be available via 4 new columns “Qual. Score (hist.),” “Landing Page Exper. (hist.),” “Ad Relevance (hist.)” and “Exp. CTR (hist.)


Keep in mind that they only reflect the last known score for the selected date range.


You can also segment data by day and the see how end of day quality score has changed over time. The new columns will display breakouts for:

  • Expected Click-through Rate
  • Ad Relevance
  • Landing Page Experience