Over the past few years, Google has consistently pushed for website owners to improve their mobile site experience. They have launched multiple algorithms, guidelines, and tools for this very reason.
Recently, at Mobile World Congress, they launched two new tools, a new Mobile Scorecard, and a Conversion Impact Calculator.
The mobile scorecard provides data on the chrome user experience so that you can compare the speed of multiple websites on mobile devices.
The mobile scorecard pulls data from chrome to compare the speed of multiple sites on mobile. That’s the same data that Google uses in the Page Speed Insights tool.
Google said that a site should load within 5 seconds on 3g connections and 3 seconds on 4G connection.
The impact calculator gives a rough idea of how much revenue a business is losing because of slow page load speed. It might seem a bit exaggerated but still useful.
Get both tools here and utilize them to the fullest to get the most out of your mobile website. And if you are in need of mobile website design or redesign services, please don’t hesitate to connect with us.
Mobile marketing delivers results, period. 85% of consumers are searching for local businesses online; however, 63% of small businesses still do not have a mobile website. Keep in mind that smartphones are always on, always with us and always connected (the typical mobile user spends an average of 2 hours each and every day using their mobile device).
Smartphones are transforming are consumer shopping habits. They are creating smarter consumers, 79% of consumers use a smartphone to help them with their shopping needs. 54% of consumers use smartphones to actually find their retailers; on top of that, nearly 50% of consumers use their smartphones to compare prices. We use are smartphones to find everything from the nearest restaurant, movie show times or to find the nearest store that carries the item we are looking for. Astoundingly, 88% of us use this information to make a purchase within the same day!
Google claims that 95% of mobile users look up local information daily on their mobile devices. Considering 87% of the world has a mobile device, by not having a mobile website, your small business is missing out on large numbers of potential clients. If your website is not able to be found on a mobile device within the next year, don’t plan on beating out your competition for any new business.
Another mobile trend that is on the rise is spending through mobile devices. In 2011, 86.1 billion dollars was moved around the world from mobile devices and this number is expected to rise. What does this mean? Companies that begin to offer a way to pay from a mobile device will experience an increase in their revenue stream.