Monthly Archives: April 2017


Facebook Messenger Day – A New Tool for Marketing

Facebook Messenger has launched a new feature in the Facebook Messenger App – Facebook
Messenger Day. Through this new feature, you can share videos and images, with your
Facebook friends, which will disappear after 24 hours.
The new feature works just like Snapchat. You can use various emojis, filters, and text in your
messages. So, you can utilize this new feature for marketing and promotion of your business, post promotional videos, templates or images, via messenger app with your clients with whom you are connected on Facebook.
The Messenger Day feature is available only in the Messenger app, in the top-left corner you can find. Add to Your Day option, tap on it and add a photo or video to your day. You can also
customize your list with whom you want to share, tap the gear icon to the left of the screen,
where you select My Day and choose your audience and tap send to post it.



  • You can also know how many people and who actually viewed your Day.
  • With this feature, you can promote your brand through social media marketing, on an
    individualistic personal level, where you can directly interact with your Facebook clients.
  • Attract your friends on Facebook towards your business, through this medium and
    encourage them to like your business page and official profile on Facebook.
  • You can also share live videos and images of an ongoing event and promote your event,
    a seminar, workshop or exhibition, this way you can also invite people to visit your event.
  • Encourage your employees to share the same on their Facebook Messenger Day to
    widespread the promotion. More the shares, more the views, more the brand awareness.
  • Share updates and latest developments in your business this way you can make people
    aware of your business’ progress.
  • Via this feature, you can be in constant touch with your clients and can build a strong
    relationship with them on a personal level. But, be careful and avoid overuse of it.



If you are still using monthly budgets for you Bing Ads campaigns, it’s about time that you switch to the daily budgets because if you don’t, Bing will do it for you, very soon. Most of the advertisers have already moved to the daily budgets, but for those who are still sitting idle, Bing has come up with this announcement. They have strongly recommended that every advertiser should move to daily campaign budget from monthly budget before 30th April. Any automated rules which were once in place for the monthly budget will need to be recreated. Shared budgets are already based on a daily basis, so this change will not impact it.


Key Takeaways From the Ask Me Anything with Google Search at the SMX West Conference

It always attracts a lot of attention when Googlers are up on stage and open for questioning.The Ask Me Anything (AMA) with Google Search at the recent SMX West conference was no exception. The panel was moderated by Danny Sullivan and featured two prominent Googlers: Gary Illyes (Webmaster Trends Analyst) and Mariya Moeva (Webmaster Outreach Specialist).


Here are the Top Takeaways from the Ask Me Anything with Google Search at the SMX West conference.

  1. The Mobile-First index will be launched after a month or two. Make sure to have your
    website mobile friendly by the time is launched.
  2. Google has confirmed that Mobile page speed will be a ranking factor when the
    mobile first index will be launched. The desktop signals will get replaced by it.
  3. Google does have an individual Page/URL authority.
  4. Google has ended “Authorship” feature for once and for all. It is no more a ranking
  5. Quality content is the key to getting your website featured into the featured snippets. Also, it should be well structured & relevant.
  6. For the knowledge graph, Google still prefers Wikidata entities and the CIA World
    Factbook. There is no way to get in the knowledge graph. It’s algorithmic. Anything that
    gets in requires multiple sources of data to support the need for it to be in there.
  7. There is no specific percent of 404s that can hurt your rankings. But we still prefer
    resolving these issues for a better user experience.
  8. The quality of content matters the most. There’s no need to unnecessary expand the
    length of the content. Just provide answers to user questions and that’s it!
  9. Google tries it’s level best to eliminate bad links, but it is not enough, so we encourage
    you to keep disavowing bad links.
  10. It was clear that the “Fred” update was a quality update, however, you will have to refer
    to Google’s Webmaster Guidelines to know the specific details. It is not disclosed as an
    update, so you have to notice the changes.


Picture-Twitter-Post-Fred-Google-UpdateRelated Article: Google Fred Update: What You Need To Know To Protect Yourself


This Is How To Reclaim Your Google My Business Listing


You can now reclaim your Google My Business (GMB) listing page which was verified by a third party. Google has recently launched an automated process which enables you to claim yourGMB page without contacting the previous manager. It came as a great relief to those who were trying to reclaim their listing but were unable to get into contact with the person who was managing it before.

Here’s the step by step process to reclaim your Google My Business listing:


  1. Navigate to Google My Business.
  2. Sign in to Google with the account you use to manage your business.
  3. Enter the name or address of your business, then select it from the search results.
    You may see a dialog showing part of the email address that verified the listing. If you
    manage this email address, sign in to that account to access your business listing.
  4. Fill out the form. The current listing owner may need to contact you for more info, so you
    won’t be able to submit your request without sharing your contact details with them.Click Submit.
  5. Click Submit.
  6. The current listing owner will receive an email asking them to get in touch with you, and
    you’ll receive a confirmation email. Check on the status of your request by clicking the
    link in your confirmation email.Allow a full 7 days for the current listing owner to respond to your request. If you don’t
  7. Allow a full 7 days for the current listing owner to respond to your request. If you don’t
    hear back after 7 days, you’ll be able to verify your affiliation with the business to gain
    access to the listing.

If you have any trouble trying to reclaim your Google My Business listing, you can contact us.


Google Fred Update – What You Need To Know To Protect Yourself

If you think Google is done with the Panda and Penguin updates, think again! On March 7,
Google released an ‘unannounced’ algorithm update causing serious damage to websites
having a poor user experience. Sites which were affected saw anywhere from a 50% to a 90%
drop in their organic traffic from Google overnight!

Some of the websites were ad heavy to the point that the ads interfered with the users’ ability
to digest their content. Other sites were built exclusively to cater to Google’s algorithm and left
the actual website visitor frustrated when they landed there from the search results. There were other categories of sites affected that were either part of low-value niche and lead generation sites, engaging in paid links or were simply low-quality affiliate sites. The only thing that ALL of them had in common was that they scored low when analyzed via Google’s Quality Evaluator Guidelines.

Related Article: How To Get Your Website Visitors To Stick Around

Google hasn’t released a statement and so far the only confirmation from them was a
confirmation at SMX that the “Fred” update was a Quality Update as well as a Gary Illyes tweet
saying that they won’t deny there was an update.



We decided to partner with another firm to run some numbers. With a dataset of 3,500+ websites and 240,000+ keywords (local and national), we got a birds-eye view of how client campaigns are performing.

Not surprisingly, we were happy to find that this update didn’t have any negative impact on
our client campaigns. In fact, we have seen improvement. The quality of the SEO deliverables which we offer saved our clients. This is a perfect example of how our strategies future-proof your business and add true long-term value to your company and online brand.

So, how are we protecting our clients and how can you protect yourself from the Google Fred update?


1. Get the basics right i.e. focusing on On-Site optimization which includes
correcting all possible 404 errors, fix duplicate (thin) content on the site, the creation of
landing pages, etc. Internal blogging is also a good addition which should be done on a regular basis with a strategy and a schedule for each quarter.

2. Do a thorough backlink analysis at the start of the campaign to weed out bad
backlinks which can prove to be harmful.

3. Vary anchor texts to have a proper balance between branded and non-branded
links. We also ensure proper link velocity as too many links at a time can be flagged by

4. Always diversify the backlink profile of your website. Your link profile should include local directories, videos, infographics, informational content, coupons, guest blogs, etc.

5. Below are some of the additional backlink sources that can be included in your SEO program
deliverables to further diversify your backlink profile.

  • Startup Business Listings
  • Magazine / News Placement
  • Q&A Posting

So, if you’re hit by the “Fred” update OR want to make sure you’re not going to be a likely victim,
we can help. Just connect with us and let our professional SEOs do the work for you. And
yes, do not forget to ask for a copy of our latest SEO Deliverables which are always customized for your company and industry.

Check Your Website Now – Complimentary SEO Audit For Your Website 


Related Article: Tips You Can Follow To Get To The Top of Search Results



Visit SEO Solutions Online