Google rolled out Google My Business agency dashboard in June. It was launched to help agencies manage a large number of listings. But many agencies faced issues while migrating to the new agency dashboard. To help them out, Google has launched a new tool to streamline the entire process.
First, you have to decide whether you want to shift completely to the GMB agency dashboard or not. So far the migration of the location has been the biggest hurdle. In case you decide to shift to the new GMB, Google is offering you two ways to do so.
Assisted Migration: In order to encourage hesitating agencies to shift to the new GMB agency dashboard, Google is ready to offer them personal assistance in migrating the locations and accounts. It’s good for agencies who have a lot of locations to move. You just have to request for the assisted move and for that, you will need to log into your GMB agency account, then go the Overview tab, click the Got existing locations to transfer? and follow the instructions from there. It will take around 48 hours to complete the entire process and then you can see all of the locations in the manage location tab of your agency account.
Self Migration: You can opt for this option if you are managing only a few locations. In order to transfer the locations into your new agency account, you will have to request access to each location or location group manually from your agency account and then accept the request from your personal account. The steps can differ based on the number of locations, so make sure you read Google’s support page.
We would like to inform you that it’s far easier to manage multiple locations and accounts on the agency dashboard than the private account. Google has also fixed the bugs from the initial launch, so we highly recommend you to use the agency account.
For more information on Google’s new agency dashboard and other strategies, Connect with us!
A Local Service ads click study, sheds some light on how users interact with local service ads and how it affects organic results.
A total of 5500 “impartial internet users” participated in this study and gave us some invaluable insight into how the local service ads impact the overall results and click through rate.
Below are the highlights from the study:
1. Local service ads get 13.8% of the overall Google local search clicks.
2. The local service ad on the top of the search result receives the highest clicks while the lowest one receives the least clicks.
3. The first organic result gets the highest number of clicks.
4. Local service ads encourage people to click on paid ads. When it’s live paid ads get 25.3% of all the clicks, while they are absent, the paid ads receive a mere 14.6%.
5. Review & ratings are the biggest driver of clicks in the local search result.
As much as 91% of customers read reviews while shopping online and that is why the reviews are the number one factor that customers pay attention to when evaluating a local business. Reviews not only help you generate trust among your prospects but also help you stand out from the crowd as it looks good to the eyes too.
Customers prefer a business which has a healthy number of reviews & it increases the click-through rate up to 25%. The more reviews a business has, the more customers they will get as people generally prefer popular business as compared to the new one, because taking risk is not something we as a human-like to do, very often.
And this is why you should be paying more attention to reviews. If your product or service is good, then it is highly likely that there will be happy customers, who are willing to invest some time and effort in writing reviews. To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp, and Facebook. In addition, it helps to filter out negative reviews thus ensuring a positive experience to website users.
Sometimes, the first impression is not the last impression. It happens that you go to a business say a restaurant & don’t receive the type of service you expected so you leave a negative review, but upon the second visit, their service matches your expectation & you want to update the review but are too lazy to do it manually.
To help you with that, Google now allows you to edit your reviews directly from the local knowledge panel. Here’s a screenshot of the same:
But the question is, will it lead to more review edits? To be honest, it’s very unlikely. Because the percentage of people who actually bother to update reviews is way too less.
Contact us for more information on the latest features and updates to Google
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