Monthly Archives: February 2018


Page Speed Will Officially Be a Google Ranking Factor Starting July 2018

“Time is the new currency. Our customers want to live their lives. Technology has changed their expectations, and we knew we needed to change our approach to service and marketing in order to meet those.”

—Brian Benstock, general manager and VP at Paragon Honda

It’s 2018 and if your web page takes more than 10 seconds to load, then you are far behind! Nobody likes to wait for minutes just for your page to load — they will simply hit the back button. According to a study, 53% of the users will abandon the site if it takes more than 3 seconds to load! So it came as no surprise when Google announced that site speed will be a ranking factor in the mobile search results from July 2018.

However, Google assured that only a small percentage of the sites will be affected by it since the majority of the site loads faster than 10 seconds. Also, there will be exceptions to websites which provide relevant and high-quality content to users. Those websites can still rank well in the search engine result pages because the intent of the search query is still a strong factor.

If you are not sure about your site’s speed, you can use the Google’s “PageSpeed Tool”. This tool uses a standard 3G connection to replicate what most people are using to surf the web using mobile devices. It not only tells you about your site speed but also gives suggestions on how you can improve your website’s load time.

What About AMP? Google’s announcement stated that it “applies the same standard to all pages, regardless of the technology used to build the page”, which means AMP gets no special advantage except that by its very nature it will pass all of these speed standards with flying colors. However, that doesn’t mean that you get an automatic pass. If you’re using AMP you still need to be sure that everything is set up properly.

If you need any help with mobile optimization, we can assist. Just reach out to us and we will be able to assist you further.


Google Launches Beta Version of Brand New Search Console

Google has rolled out the beta version of the new and improved search console and SEO’s are more than happy, to say the least. The most promising new feature is the access to 16-month-old historical data. It enables year over year comparison which is great from every aspect. This allows metrics to be pulled and analyzed over a longer period of time with greater ease, something webmasters have been wanting to have available to them for quite some time now.

Google has built the new search console from scratch and not all features are available yet. They are still working on it, and they will keep on adding useful features from the old search console to the new one as it is continuously built out over the next few quarters. So, unfortunately, as of now, most of the tools you will click on will have a coming soon message.

However, you do have access to the performance tool which is easy to understand with filtering options like: By device, country, impressions, CTR and more.

The Index coverage report is the perfect blend of old index status & crawl reports errors. It enables you to see how well Google is indexing your site as well to identify and fix any issues.


The new search console will also help you validate newly fixed AMP URLs. The updated AMP status report will provide details into the specific Errors. This will allow you or your webmaster to solve the issues associated with your AMP pages faster and more efficiently.

As for now, the above-mentioned tools and features are the biggest highlights of the new search console. But it’ still in the beta mode and many tools and features are yet to come, so stay tuned. We will keep you updated on new features as and when they go live.



Google Is Testing Images In Search Ads

It seems like Google is testing a new feature, as some users have witnessed an image from the landing page, right next to the description area of the text ad.


Google spokesperson gave a generic statement regarding this — “We’re always testing new
ways to improve our experience for our advertisers and users, but don’t have anything specific
to announce right now.”

So they neither denied nor accepted it. Google has tested many imaged ad formats over the
years, and none made it to the mainstream. But we are seeing a lot of images right next to the
text ads lately, so this time, they might fully role out this feature.

Last years Google launched large format mobile ads exclusively for automotive makers. It
allowed the automotive company to entice the customers by showing the carousel of images
of car models. Because the looks of cars play an important role, this update was considered
useful for the car makers. Google might launch similar ad formats for other industries too, in
near future.

We will keep you posted.