Monthly Archives: September 2019

BULK REVIEW MANAGEMENT – ANOTHER FEATURE INTRODUCED BY GOOGLE MY BUSINESS

Businesses with multiple locations often have a hard time managing their customer reviews. Responding to each and every review, from each and every location can be taxing. Google My Business’ recent local updates roll out revealed that now you can easily manage your reviews on the same page.

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This new inclusion will enable seeing and replying to reviews across multiple listings on a single page. This might seem like a tiny little addition but it will drastically reduce the time needed for review management for multi-location businesses.

Things to Note:

  • Organization accounts do not have this feature as of yet.
  • Replying to reviews from third-party sources isn’t allowed.
  • You can respond to reviews and see them organized into location groups only after your listing is verified.Final Takeaway

    Getting started is quick and easy. All you need to do is log into your Google account and visit https://business.google.com/reviews, then follow the instructions given.

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YOU CAN NOW CLAIM YOUR GOOGLE KNOWLEDGE PANEL

Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations.

Entities with Google accounts can now claim their knowledge panels to gain complete access over the information that it contains. So if you are a brand that is large enough to trigger a knowledge panel, go ahead and create your own Google knowledge panel today.

google-knowledge-panel-example

 

How to Claim?

  • Make sure you have a Google account.
  • Search for your entity in the Google search box.
  • Scroll to the very bottom and click on the ‘claim this knowledge panel’ button which will direct you to the entity verification page.
  • Verify your entity by signing in to your listed official site/profile.  YouTube

    Search Console
    Twitter
    Facebook

  • Review the displayed information, once the features are granted post verification. Remember: Use the most accurate and engaging information about your entity while you review it.

    Information that shows up on search (images, stats, facts, etc.) can be changed accordingly.

    Outcome: Since Google has depreciated the importance of structured data markup for knowledge panels, this is the easiest and latest way of getting your company details updated. So make sure you claim your panel right away!

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PAY PER CLICK (PPC) UPDATES FOR AUGUST 2019