Tag Archives: Chicago SEO consultant

seo-ranking-factors-header

2018 SEO Survey & Changes You Should Make in 2019

Moz has released the 2018 local search ranking factors last month & it reveals a lot about the upcoming big changes in the SEO world. If you are looking for accurate predictions, or just want to stay updated about the current trends, we recommend reading the full report.

2018 was a good year for Local SEO since we witnessed a major boost in the rankings of the local players instead of the corporates. This just solidifies the facts that no matter your size, if your site has what it takes, then there’s no denying that you can even beat the mega corporations.

Keep in mind that this survey was conducted among the SEO professionals. They were asked to rank the main ranking factors. Here are some of the key findings.

seo-ranking-factors

Local SEO has changed drastically over the past 3 years and if you are sticking to old SEO practices, it will do more harm than good. Also, if you want your site to rank high, you will have to prefer quality-overquantity. Be it content, backlinks, reviews or citations.

It has been observed by many SEO professionals that you can manipulate the content on the knowledge graph. It mostly works for hijacking brand queries or getting clicks that you will not get normally.

Also if your site is not receiving the kind of traffic that you were expecting that maybe you have to send signals to Google. What it means is that if Google gets the “hey this business is alive signal”, it might boost your rank a little. You can then use this to show a detailed report of your SEO efforts. But you will have to figure out which thing to prioritize. Because there’s a lot of things going on and there’s a good chance that your client will not understand the technical things. So you may have to break it down in simpler terms.

Factors to pay attention to in 2019

An easy way to check for what Google thinks is important with internal links is to do a site search on Google, type in one of your keywords & see what comes up first. This will help you determine what Google thinks is most relevant for your keyword. And if the result is not what you expected, fix it and do a search with the same keyword again.

If your business is new, you have to ensure that you have covered all these basics.

1. Order Citations

2. Website is up and running.

3. Page loads quickly.

4. High quality and relevant content

5. Add schema to the site

6. You are using Google My Business posts

7. You’re responding to Questions asked via knowledge graph listing

If your business is around for a while, it is going to take a lot more efforts. You can start by checking the source of the traffic, if you are paying for it, then is it converting? Are your blogs up to date. Are you regularly uploading high quality content? These are only a few of the questions that you should ask yourself about your website.

Be informed that GMB categories are a major ranking factor. Therefore it is often manipulated BUT GMB related spam can be reported on Google Maps or escalated to Google via their various support channels. So if you see anyone misusing it, you should report it.

The conclusion of the survey is hard to sum up but if you will pay attention to the details, you will be able to crack the secret ingredient to a successful local SEO strategy. Although, you will have to do a lot of research to revise your current plans without hurting the existing campaigns.

For more SEO tips and the latest updates in digital marketing, contact us to learn more!

Google-Web-Dev-SEO

Google Has Release Its Own SEO Tool : WEB.DEV

Yes, you read that right. Google has indeed released a new SEO & site metrics tool that helps site owners to get an overall picture of their SEO efforts & overall site performance. However, it’s in beta mode and as a result is kind of buggy, but overall, it’s a useful tool.

Since Google already has all the data in the world, it was not a surprising move that they launched this tool. However, some SEO “experts” are arguing that whether Google should be deciding the definition of SEO or not. Smh.

We would say that it is a very useful tool that is developed by “GOOGLE” itself. So it’s a no-brainer that you should try your hands on it. Here’s how it works.

Once you enter the URL of your page, it will rate the website for the following metrics.

• Performance
• Progressive Web App
• Accessibility
• Best Practices
• SEO

Here’s how the reports look like:

Web-dev-seo
The new SEO score gives you information about the page crawlability, but the overall SEO score is based on just 10 VERY BASIC On-Page elements, which makes it easy to score 100%. But, in reality, SEO is much more complicated than that.

Many would argue that when GOOGLE itself says that my site is doing good on the SEO part, why would I need your expertise? The simple difference is the level of detail that an agency works on. Google is just telling you about basic things and not about the competitive stuff, where the real game begins.

So any site can score 100% on SEO web.dev and still rank on the 10th page of the Google. Because ranking for specific keywords and “money” phrases is the main purpose of SEO.

 

For more information on how to utilize Google’s Web.Dev SEO Tool
Connect with us to learn more!

SEO is ART

Advantageous, Rigorous and Transforming.

The art of Search Engine Optimization lies in the three words above.

Today we use the internet for everything, research, games, socializing, videos and A LOT more! SEO takes internet marketing to a higher level than simple banner ads and certainly Google’s paid advertisement! Over 80% of searchers skip the first few results because they are advertisements, regardless of how relevant they may be. So it is important to have organic results that are essentially “home grown” rather than paid for.

With over 2 billion searches logged by Google alone every single day (and this number is rising daily), having a method of standing out in those searches is critical to your business’s growth.

  • ADVANTAGEOUS– Implementing a SEO campaign for your businesses website gives your site an advantage over other comparable or related sites (your competition!).
  • RIGOROUS — Search Engine Optimization is also a rigorous process, if done by the right firm it should be a very thorough process that employees many on-page and off-page optimization techniques to improve your rankings!
  • TRANSFORMING — SEO is transforming because it can take a website from having one hundred views a month to over a thousand views a month. SEO can literally transform your website into a high traffic site that will yield results.

seosolutions.us

Follow us on Twitter — #SearchEngineBot

Follow us on Facebook –  http://www.facebook.com/pages/Seosolutionsus/210294095678974?ref=ts&fref=ts

How to Compete Effectively Using SEO

A Chicago SEO Consultant insists that in order to use SEO most effectively you may want to find words that are less competitive but still relevant to your industry/service/business. There are three great ways you can stay relevant while reducing your keyword competition and your ranking competition. Taking your keywords and narrowing them down here is the objective.

 

  1. Use Geo-targeting to narrow your keywords, for a firm in Chicago, IL you may want to use SEO Company Chicago. Or you may want to keep it within the state, SEO Company Illinois or IL (both will receive different results as IL will be considered a different word than Illinois to search engine bots).
  2. Try to concentrate on the little things that your business does best or the ‘niche’ you are a part of; really drill down on how people search for business – This may mean choosing more keywords than you had originally planned for. That is fine because now you are narrow but covering a lot of that ‘niche’ market.
  3. Hire an SEO consultant or firm to provide you with keywords they have analyzed, tried in the past or researched (based on competition) to get you ahead of the competition without wasting too much time guessing the most applicable keywords.

I hope this helps give my readers an idea of how to stay relevant in your industry while choosing the keywords you need to optimize in order to increase traffic to your website and ultimately sales. Please feel free to comment and ask questions.