Increase productivity, improve customer reach and simplify the user experience for your customers.
Here are some key takeaways from Sridhar Ramaswamy Senior Vice President of Ads & Commerce for Google.
- People turn to search in Critical “MICRO MOMENTS”
- Search is twice as likely to be used than any other online or offline source of marketing.
- In the Google Search App – 20% of search is now by voice.
- How to put the consumer at the heart of your marketing strategy.
Related Article: Now Is The Time To Embrace Micro Moments
Ramaswamy Mentioned 3 New Important Realities for Business
- All consumer interactions must become smarter with data.
To assist your customers, you need insights about people and where they are in their journey. Especially true in digital where consumers have so many micro-moments on their path to purchase. Google machine learning can help you delegate relevant and useful experiences.
- You must get the fundamentals right with mobile
Increasingly, consumers only tolerate interactions that happen in just a step or a second. Google analyzed over 900,000 landing pages analyzed from over 100 countries they found when a page load time goes from 1 second to 7 seconds the chance of someone abandoning the web page more than doubles.
For every 1 second delay in page load time, conversions can fall by up to 20%
On mobile speed and simplicity equals revenue.
- Non-Line Assistance
Consumers today no longer distinguish between online and offline. As a result, the customer moves seamlessly between visiting your location and turning to their smartphone for information about that purchase.
Store Visits measurement was released two years ago by Google. Advanced machine learning and Google Maps technology are what measure store visits. In the last 3 years, Google helped measure over 5 billion store visits annually.
Google announced they are rolling out location extensions and store visits for YouTube True View video campaigns. This will allow you to track YouTube ads and their impact on visits to your brick and mortar store and insights as to what your customers do when they get there.
Google users who clicked on a Google Ad before visiting a store were 25% more likely to make a purchase. They also spent 10% more on average. Google Ads play a significant role in purchasing decisions.
During this keynote, Google also announced that it is rolling out 2 new tools to help Google AdWords users measure sales tools accurately and help you get a better result.
Link to the Google Article: https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html