Google is sending emails to site owners who are struggling with site speed via Google Search Console. The intention is to help them identify and fix the slow loading pages. Here’s the email.
“Google has noticed that your site’s performance is significantly below average. Real user measurement data from the Chrome User Experience Report shows that pages on your site are slow to become interactive. This can have a severe negative effort on your business metrics and can cause user frustration.
Speed is a ranking factor for both mobile and desktop search results. While we don’t disclose the exact factors used for ranking, we recommend using a variety f metrics to understand your site’s performance, including first content paint, time to interactive, and first input delay. In particular, 8.70% of loads on this site have a slow first input delay and 39.7% have had a slow first contentful paint.”
Our takeaway: Speed is crucial for both mobile and desktop version of your site and it is officially part of the algorithm. It not only help you with your SEO efforts but also massively boost the user experience since most of the users want a fast loading page. So site speed means better ranking and it also directly boost the conversion rate. Hence it is a very crucial aspect of your site which you should be paying attention to.
Need help with site load time? Connect with one of our Sales reps to assist you further.
Google launched a beta version of the new Search Console at the beginning of this year. Since then, they have added a lot of features to it and it’s now out of Beta. Here’s a list of features you need to know.
- Index coverage report that shows a concise view of your website content.
- Access to 16 months of search analytics data.
- Links report to view all the links pointing to your site.
- URL inspection tool to get information about the indexed version of a specific page.
Automatic Alerts and Other Fixes
- Get automatic alerts. Also, you will now be able to see the pages affected by indexing, AMP, crawling or other issues.
- Now you can see the HTML code (If any fix is required) directly from the reports.
A more convenient way to share information within your organization to quickly fix any issue.
- After fixing an issue, notify the Google and they will review your page and get back to you. Here’s how you can file a reconsideration request.
- Manual action report has gotten a new look and it also shows any manual action that is pending.
Simplified Account Settings Management
- Now you can submit sitemaps and help Google better understand your site structure.
- You can submit the URLs of individual pages.
- You can now effortlessly add a new site to your account & manage users with ease.
Be informed that not every feature is available in the new search console. Here’s what Google has to say:
“While the old Search Console still has some features that are not yet available in the new one, we believe that the most common use cases are supported, in an improved way, in the new Search Console. When an equivalent feature exists in both old and new Search Console, our messages will point users to the new version. We’ll also add a reminder link in the old report. After a reasonable period, we will remove the old report.”
If you are having a problem migrating to the new search console, head straight to their help center.
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Google has rolled out the beta version of the new and improved search console and SEO’s are more than happy, to say the least. The most promising new feature is the access to 16-month-old historical data. It enables year over year comparison which is great from every aspect. This allows metrics to be pulled and analyzed over a longer period of time with greater ease, something webmasters have been wanting to have available to them for quite some time now.
Google has built the new search console from scratch and not all features are available yet. They are still working on it, and they will keep on adding useful features from the old search console to the new one as it is continuously built out over the next few quarters. So, unfortunately, as of now, most of the tools you will click on will have a coming soon message.
However, you do have access to the performance tool which is easy to understand with filtering options like: By device, country, impressions, CTR and more.
The Index coverage report is the perfect blend of old index status & crawl reports errors. It enables you to see how well Google is indexing your site as well to identify and fix any issues.
The new search console will also help you validate newly fixed AMP URLs. The updated AMP status report will provide details into the specific Errors. This will allow you or your webmaster to solve the issues associated with your AMP pages faster and more efficiently.
As for now, the above-mentioned tools and features are the biggest highlights of the new search console. But it’ still in the beta mode and many tools and features are yet to come, so stay tuned. We will keep you updated on new features as and when they go live.