You need to use keywords throughout your site so it gets listed in the search engine results when a consumer or business conducts a search using those words. Therefore, you need to know what words your target audience is searching for so you can use them in your content. This is called keyword research – first you brainstorm a large list of all the words and phrases related to your business (even ask your clients), then use keyword generator tools to narrow down this list. You also need to look at the competition for keywords and choose more specific words. Keyword research is essential for successful SEO!
Our Chicago SEO Services make sure to properly perform all keyword research!