In 2011, Search Engine Marketing’s ROI increased over 18% quarter on quarter. This statistic simply means that marketing through search engines continues to bring in more and more dollars, per dollar spent on the advertisement you displayed (and at an increasing rate).
Today, Google has increased its share of advertising on the internet to over 45%. Search Engines are where modern businesses, potential customers, clients or whoever; goes to find what to do, what to buy, where and what to eat and how to get there to make the final purchase. Google it! You can literally get prices, pictures, virtual tours, dimensions, ingredients and much more, all from going to a website! The key for small business owners is being that website that stands out and gets found.
Realizing the impact of such a powerful, speedy and reliable form of marketing is just the beginning for many small business owners. Taking advantage of this concept is when small business owners truly see an impact on their own profits. Let’s keep in mind that word of mouth and having a Facebook page is very impactful marketing, however, if you want to see a true trending growth in your business, keeping your businesses website presence substantial and up to date is an absolute must. That is as long as you’re also willing and able to keep up with the sure to be incoming business yourself.
This means that part of staying on the top of people’s minds when they want to make a purchase is keeping up with how the internet is accessed. Mobile websites are fast becoming the new, and they reach 86% of the global population! Why go to a computer downstairs and leave the comfort of your couch or bed to check your Facebook page or look up a good restaurant to eat at tonight when you can do it right from your phone, and just as fast if not faster. Or when you’re out and about, a desktop computer is not even an option for finding services or products. It is fast becoming the norm for people to pull out their phones and quickly check the closest needed product or service with a few quick finger strokes.
Keeping your website available on desktop and mobile devices, fast loading and full of correct and up to date information is crucial to growing your small business. You’re an entrepreneur and your expertise might be selling clothing or selling household items such as vases and lamps so staying on the first page of Google might seem like a difficult task. However, the right SEO company can provide you with weekly reports of your Google rankings and keep your site active so that Google views it as a site that is healthy and viable for the first few pages of Google.
If you’re not on the internet and your next potential customer is, well then they are just that, a potential client. To make sure that they become a customer you need to make sure they find you on the internet can access your website and view your products in a fast, clean and efficient manner. But you don’t specialize in uploading content to the internet, so what do you do, you hire somebody to do it for you.