Reviews Boost The Bottom Line of Your Business – Study

  • CevherShare

A recent study shows that more review stars translate into higher paid search conversation rates. Businesses with an average of 3.31 stars managed to get 10.42 percent conversion rate, whereas, businesses that had 4.5+ stars achieved a remarkable 12.83 percent conversion rate.

The study also revealed that the response rate also affected the paid search performance. Businesses with higher response rates saw an average conversion rate of 13.86%. While the those with lowest response rates had to settle for a conversion rate of 10.42%.

Engaging with customers & responding to their questions, comments, and reviews is directly related to improved conversion rates. This type of high-touch customer interaction builds trust among users.

Reviews not only help you improve your local search rankings, but also paid search ranking, and conversion rates. So if you are not focusing on reviews, now is the time to do so.

To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website that helps you get positive reviews on Google, Yelp, and Facebook. In addition, it helps to filter out negative reviews, thus ensuring a positive experience for website users. Need more details? Please connect with us.

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