- Google extending call and message reporting to more places.
- Facebook has just released Facebook Attribution that tracks engagement with Facebook ads to give advertisers a clearer picture of their customer journey across multiple channels and devices.
- Now You Can Shop Instagram via Collections, Video, & Business Profiles.
- Drive more holiday sales with promotions on Shopping Actions.
- With the season finally turning and the holidays upon us, there is no better time to dig into Smart Shopping as a strategy and see if you can convert some of that good old-fashioned seasonal mania into revenue for your business.
- 3 Smart Ways to generate more sales with Google Ads.
- Last month, Google announced a major change to its keyword match types. Here’s a good article that explains how & to which extent it impacted ad performance.
- Google releases Target Impression Share, its latest Smart Bidding strategy.
- Bing recently announced changes to the way Enhanced CPC bidding works in their interface.
- You can now add a 3rd title & additional description on Bing Ads.
- Google has redesigned the workflow in order to help advertisers create goal oriented campaigns in Google ads.
- You can now track your campaign goals with AI-powered Performance Targets in Bing Ads.
- Google has introduced four new search ad position metrics. Make sure to read about it as it will come handy.
- LinkedIn has introduced public Beta of Objective-Based Advertising in Campaign Manager
- Want to know more about the all new Google Shopping Promotions? Click here.
- Google Ads’ Ad preview tool gets two new features.
- Google’s newest Detailed Demographics targeting option enables you to target your campaigns to different users based on their Education, Marital Status, Homeowner Status, or Parental Status. Learn more
- Google is beta testing the possibility to add up to 5 Videos to creative assets for Responsive Display Ads.
- Guide to Facebook Ad Placements: Everything you need to know.
PPC Updates for December 2018
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