Googles Mobile Interstitial ranking

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Google’s Mobile Interstitial ranking demotion went live on Jan 10th as confirmed by Google’s John Muller in a tweet.


Vital details you must be aware of:

  • Demotion has been applied on a page by page basis.
  • Giving legal notices using popups is now fine.
  • However, delayed popups will come under the radar.
  • Language popups for the global website will get affected from it.
  • Keep in mind that it will lead to a lower ranking, the sites will not get penalized.
  • This demotion will get triggered by the on-scroll popups too!
  • It has nothing to do with Mobile friendly test.
  • Web sites will not get negative rankings for showing exit popups.
  • Action bars, slide-ins, and banners are allowed.

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