Google is struggling hard to keep reviews trustworthy. They are trying to weed out fake reviews and bring in more genuine reviews, but they have a long journey ahead. As reported in Google My Business forums, recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange for positive reviews.
This didn’t go down well with other law firms and businesses and they reported the incident to Google. As a result, Google updated their reviews guideline from:
“Don’t offer or accept money, products, or services to write reviews for a business or to write negative reviews about a competitor.”
“In addition to Prohibited Content guidelines, text reviews are subject to the following additional requirements:
· Don’t use reviews for advertising purposes. This includes, but is not limited to, posting email addresses, phone numbers, social media links or links to other websites in your reviews.
· Don’t include promotional or commercial content.
· Don’t offer or accept money in exchange for reviews.
· Don’t solicit reviews from customers in bulk.”
Reviews are important and they are almost as effective as a personal recommendation, but be careful how you collect them!
To help you get more reviews for your business, we highly recommend the review widget offered by SEO Solutions. It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp, and Facebook. In addition, it helps to filter out negative reviews, thus ensuring a positive experience for website users.