{"id":899,"date":"2018-12-26T19:12:18","date_gmt":"2018-12-26T19:12:18","guid":{"rendered":"http:\/\/seosolutions.us\/blog\/?p=899"},"modified":"2018-12-26T19:20:43","modified_gmt":"2018-12-26T19:20:43","slug":"ppc-updates-december-2018","status":"publish","type":"post","link":"https:\/\/www.seosolutions.us\/blog\/ppc-updates-december-2018\/","title":{"rendered":"PPC Updates for December 2018"},"content":{"rendered":"<ul>\n<li>Google extending <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9194359\"><strong>call and message reporting to more places.<\/strong><\/a><\/li>\n<li>Facebook has just released <strong><a href=\"https:\/\/www.facebook.com\/business\/news\/facebook-attribution-a-measurement-tool-for-todays-digital-advertising-landscape\">Facebook Attribution<\/a><\/strong> that tracks engagement with Facebook ads to give advertisers a clearer picture of their customer journey across multiple channels and devices.<\/li>\n<li>Now You Can <strong><a href=\"https:\/\/www.cpcstrategy.com\/blog\/2018\/11\/shop-instagram\/\">Shop Instagram<\/a><\/strong> via Collections, Video, &amp; Business Profiles.<\/li>\n<li>Drive more holiday sales with promotions on <strong><a href=\"https:\/\/www.blog.google\/products\/ads\/drive-more-holiday-sales-promotions-shopping-actions\/\">Shopping Actions<\/a><\/strong>.<\/li>\n<li>With the season finally turning and the holidays upon us, there is no better time to dig into <strong><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/10\/30\/google-smart-shopping\">Smart Shopping<\/a><\/strong> as a strategy and see if you can convert some of that good old-fashioned seasonal mania into revenue for your business.<\/li>\n<li><strong><a href=\"https:\/\/adespresso.com\/blog\/google-ads-for-local-businesses-3-smart-ways-to-generate-more-sales\/\">3 Smart Ways<\/a><\/strong> to generate more sales with Google Ads.<\/li>\n<li>Last month, Google announced a major change to its keyword match types. Here&#8217;s a good article that explains <strong><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/11\/12\/exact-match-update\">how &amp; to which extent it impacted ad performance.<\/a><\/strong><\/li>\n<li>Google releases <strong><a href=\"https:\/\/searchengineland.com\/google-releases-target-impression-share-its-latest-smart-bidding-strategy-308313\">Target Impression Share<\/a><\/strong>, its latest Smart Bidding strategy.<\/li>\n<li>Bing recently announced changes to the way <strong><a href=\"http:\/\/www.clixmarketing.com\/blog\/2018\/11\/14\/changes-to-bing-ads-enhanced-cpc-bidding\/\">Enhanced CPC bidding<\/a><\/strong> works in their interface.<\/li>\n<li>You can now add a 3<strong><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-gb\/blog\/post\/november-2018\/improve-ad-engagement-with-updates-to-expanded-text-ads\">rd title &amp; additional description<\/a><\/strong> on Bing Ads.<\/li>\n<li>Google has redesigned the workflow in order to help advertisers create goal oriented campaigns in Google ads.<\/li>\n<li>You can now <strong><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/november-2018\/track-your-campaign-goals-with-ai-powered-performance-targets#optmz-modal-container\">track your campaign goals<\/a><\/strong> with AI-powered Performance Targets in Bing Ads.<\/li>\n<li>Google has introduced <strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9140484\">four new search ad position metrics<\/a><\/strong>. Make sure to read about it as it will come handy.<\/li>\n<li>LinkedIn has introduced public Beta of <strong><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-news\/2018\/linkedin-introduces-public-beta-of-objective-based-advertising-i\">Objective-Based Advertising<\/a><\/strong> in Campaign Manager<\/li>\n<li>Want to know more about the all new <strong><a href=\"https:\/\/zatomarketing.com\/blog\/the-new-google-shopping-promotions-setup-what-you-need-to-know\/\">Google Shopping Promotions<\/a><\/strong>? Click here.<\/li>\n<li>Google Ads\u2019 Ad preview tool gets<strong><a href=\"http:\/\/www.clixmarketing.com\/blog\/2018\/11\/26\/google-ads-ad-preview-tool-gets-two-new-features\/\"> two new features<\/a><\/strong>.<\/li>\n<li>Google\u2019s newest Detailed Demographics targeting option enables you to target your campaigns to different users based on their Education, Marital Status, Homeowner Status, or Parental Status.\u00a0<strong><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/10\/31\/detailed-demographics\">Learn more<\/a><\/strong><\/li>\n<li>Google is <strong><a href=\"https:\/\/www.adworldexperience.it\/negli-annunci-display-adattabili-ora-si-possono-aggiungere-anche-i-video\/\">beta testing<\/a><\/strong> the possibility to add up to 5 Videos to creative assets for Responsive Display Ads.<\/li>\n<li><strong><a href=\"https:\/\/adespresso.com\/blog\/facebook-ad-placements\/\">Guide to Facebook Ad Placements<\/a><\/strong>: Everything you need to know.<\/li>\n<\/ul>\n<h4><\/h4>\n<h4 style=\"text-align: center;\"><strong>For more information on these PPC updates and latest SEO Trends<\/strong><\/h4>\n<h4 style=\"text-align: center;\"><strong><a href=\"http:\/\/seosolutions.us\/blog\/contact-seo-solutions\/\">Connect with us<\/a> to learn more!<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Google extending call and message reporting to more places. Facebook has just released Facebook Attribution that tracks engagement with Facebook ads to give advertisers a clearer picture of their customer journey across multiple channels and devices. Now You Can Shop Instagram via Collections, Video, &amp; Business Profiles. Drive more holiday sales with promotions on Shopping [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[59,23,3,1],"tags":[8,9,93,66],"_links":{"self":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/899"}],"collection":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/comments?post=899"}],"version-history":[{"count":0,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media\/902"}],"wp:attachment":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media?parent=899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/categories?post=899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/tags?post=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}