{"id":764,"date":"2018-08-15T14:28:15","date_gmt":"2018-08-15T14:28:15","guid":{"rendered":"http:\/\/seosolutions.us\/blog\/?p=764"},"modified":"2018-08-15T14:30:12","modified_gmt":"2018-08-15T14:30:12","slug":"google-adwords-updates-july-2018","status":"publish","type":"post","link":"https:\/\/www.seosolutions.us\/blog\/google-adwords-updates-july-2018\/","title":{"rendered":"Google AdWords Updates for July 2018"},"content":{"rendered":"<h1>Here are the latest Google AdWords updates as of July 2018.<\/h1>\n<ul>\n<li>LinkedIn has <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-news\/2018\/-introducing-a-new-reporting-experience-in-linkedin-campaign-man\">redesigned<\/a> the reporting feature in campaign manager.<\/li>\n<li>Find out what <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/07\/03\/the-case-against-skags\">SKAGs<\/a> are and when to use them.<\/li>\n<li>Instagram has introduced <a href=\"http:\/\/www.cpcstrategy.com\/blog\/2018\/07\/instagram-shopping-stories\/\">shopping ads to stories<\/a>. It was very much expected since the<br \/>\nactive users on Instagram is growing exponentially.<\/li>\n<li>Google <a href=\"https:\/\/searchengineland.com\/google-expanding-per-shop-visitation-and-local-conversions-reporting-301659\">expanding<\/a> store visitation and local conversion reporting.<\/li>\n<\/ul>\n<h2><strong><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/07\/10\/google-marketing-live\">BIG<\/a> changes coming to Google ads. <\/strong><\/h2>\n<h3><strong>Here\u2019s what you need to know about July 2018 Google AdWords updates.<\/strong><\/h3>\n<ul>\n<li>Google will soon add \u201c<a href=\"https:\/\/www.blog.google\/products\/ads\/hotel-campaigns\/\">Hotel ads<\/a>\u201d as a new campaign type within the GoogleAds<br \/>\ndashboard.<\/li>\n<li>Using redirects can cost you quality score in AdWords. Here\u2019s <a href=\"http:\/\/www.thesempost.com\/using-redirects-can-impact-google-adwords-quality-score\/\">why<\/a>.<\/li>\n<li>Although <a href=\"https:\/\/www.wolfgangdigital.com\/blog\/in-market-audiences-for-search\/\">In-market audience<\/a> has been around since 2014, Google is NOW allowing this<br \/>\nkind of targeting in search ads. Find out if it&#8217;s beneficial for you.<\/li>\n<li>Google\u2019s <a href=\"https:\/\/3qdigital.com\/blog\/early-takeaways-on-googles-new-responsive-search-ads\">new responsive search ads<\/a> seem pretty effective.<\/li>\n<li>Not getting any fresh ideas for your next Facebook\/Insta campaign? Take inspiration<br \/>\nfrom <a href=\"http:\/\/www.wishtreeinfosolutions.com\/facebook-ad-campaign-examples-to-follow\/\">these ad campaigns<\/a>.<\/li>\n<li>6 Best Practices for Responsive Ads on the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/07\/23\/responsive-display-ads\">Google Display Network<\/a>.<\/li>\n<li>Bing Ads have made it easy for you to try their ad platforms by introducing <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/07\/25\/bing-ads-scheduled-imports\">Automatic<\/a><br \/>\nimports.<\/li>\n<li>Paid branded search does matter. <a href=\"https:\/\/www.cpcstrategy.com\/blog\/2018\/07\/paid-branded-search\/\">Here\u2019s a case study<\/a> of a company that learned it the<br \/>\nhard way.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here are the latest Google AdWords updates as of July 2018. LinkedIn has redesigned the reporting feature in campaign manager. Find out what SKAGs are and when to use them. Instagram has introduced shopping ads to stories. It was very much expected since the active users on Instagram is growing exponentially. Google expanding store visitation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[90,138,139,129],"_links":{"self":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/764"}],"collection":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/comments?post=764"}],"version-history":[{"count":0,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media\/765"}],"wp:attachment":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media?parent=764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/categories?post=764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/tags?post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}