{"id":496,"date":"2017-07-05T17:00:12","date_gmt":"2017-07-05T17:00:12","guid":{"rendered":"http:\/\/seosolutions.us\/blog\/?p=496"},"modified":"2017-07-05T17:00:12","modified_gmt":"2017-07-05T17:00:12","slug":"can-now-see-historical-quality-score-data-google-adwords","status":"publish","type":"post","link":"https:\/\/www.seosolutions.us\/blog\/can-now-see-historical-quality-score-data-google-adwords\/","title":{"rendered":"YOU CAN NOW SEE HISTORICAL QUALITY SCORE DATA IN GOOGLE ADWORDS"},"content":{"rendered":"<p>When it comes to ads, relevance plays a vital role. Google has provided many tools that help advertisers ensure that they are targeting the right people. They just have to evaluate the quality score &amp; it\u2019s components. Recently Google has launched seven new quality score reporting columns.<\/p>\n<p><strong>The biggest highlight is that advertisers will now be able to access the historical quality score data.<\/strong> This data will be available via 4 new columns \u201cQual. Score (hist.),\u201d \u201cLanding Page Exper. (hist.),\u201d \u201cAd Relevance (hist.)\u201d and \u201cExp. CTR (hist.)<\/p>\n<p><a href=\"http:\/\/seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.55.05-AM.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-497\" src=\"http:\/\/seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.55.05-AM.png\" alt=\"Adwords-Screenshot\" width=\"968\" height=\"652\" srcset=\"https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.55.05-AM.png 968w, https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.55.05-AM-300x202.png 300w, https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.55.05-AM-624x420.png 624w, https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.55.05-AM-120x80.png 120w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/a><\/p>\n<p>Keep in mind that they only reflect the last known score for the selected date range.<\/p>\n<p><a href=\"http:\/\/seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.56.51-AM.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-499\" src=\"http:\/\/seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.56.51-AM.png\" alt=\"Adwords-Date-Range-Screenshot\" width=\"1710\" height=\"766\" srcset=\"https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.56.51-AM.png 1710w, https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.56.51-AM-300x134.png 300w, https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.56.51-AM-1024x459.png 1024w, https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-05-at-11.56.51-AM-624x280.png 624w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/><\/a><\/p>\n<p>You can also segment data by day and the see how end of day quality score has changed over time. The new columns will display breakouts for:<\/p>\n<ul>\n<li>Expected Click-through Rate<\/li>\n<li>Ad Relevance<\/li>\n<li>Landing Page Experience<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to ads, relevance plays a vital role. Google has provided many tools that help advertisers ensure that they are targeting the right people. They just have to evaluate the quality score &amp; it\u2019s components. Recently Google has launched seven new quality score reporting columns. The biggest highlight is that advertisers will now [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[90],"_links":{"self":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/496"}],"collection":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/comments?post=496"}],"version-history":[{"count":0,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media\/500"}],"wp:attachment":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media?parent=496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/categories?post=496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/tags?post=496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}