{"id":457,"date":"2017-05-26T16:30:39","date_gmt":"2017-05-26T16:30:39","guid":{"rendered":"http:\/\/seosolutions.us\/blog\/?p=457"},"modified":"2017-05-26T16:31:19","modified_gmt":"2017-05-26T16:31:19","slug":"why-customer-reviewsmatter-for-seo","status":"publish","type":"post","link":"https:\/\/www.seosolutions.us\/blog\/why-customer-reviewsmatter-for-seo\/","title":{"rendered":"Why Customer Reviews Matter for SEO"},"content":{"rendered":"

\"Screen<\/a><\/p>\n

There is no denying that reviews play a huge in customer\u2019s purchase decision. It\u2019s so crucial
\nthat people often overlook the good products just because it doesn\u2019t have any review and
\nthey don\u2019t want to take any risk. E-commerce websites, such as Amazon, provide users the
\noption to filter the results as per average customer review rating and most of the customers
\nconsider it in their purchasing decision. It makes sense since nobody wants to receive bad
\nitems, after waiting for 3-4 days. Here is why customer reviews matter for SEO and your overall digital marketing campaign.<\/p>\n

Studies have shown that approx 84% of people trust online reviews<\/strong> as much as personal
\nrecommendations. And that is the reason why it works like a charm. But what about the
\nreviews for the local business? Do people really pay attention to it or they just go to the site that
\nis at the top of the search engine result page.<\/p>\n

A recent study<\/strong><\/a> by BrightLocal revealed that customers prefer a business that has an average\u00a0<\/strong>rating of 3 stars<\/strong>. And if it is above 3 stars then the click through rates increase up to 25%. The more reviews a business has, the more customers they will get as people generally prefer popular businesses as compared to the new ones, because taking risk is not something we as humans like to do, very often.<\/p>\n

So if you own a local business, it is highly recommended that you try to get as many positive
\nreviews as possible. In general, \u00a0the product or service if they are asked to. Since very few businesses ask for reviews, the selected few who do, reap all of the benefits.<\/p>\n","protected":false},"excerpt":{"rendered":"

There is no denying that reviews play a huge in customer\u2019s purchase decision. It\u2019s so crucial that people often overlook the good products just because it doesn\u2019t have any review and they don\u2019t want to take any risk. E-commerce websites, such as Amazon, provide users the option to filter the results as per average customer […]<\/p>\n","protected":false},"author":1,"featured_media":458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/457"}],"collection":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/comments?post=457"}],"version-history":[{"count":0,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media\/458"}],"wp:attachment":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media?parent=457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/categories?post=457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/tags?post=457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}