{"id":407,"date":"2017-04-08T20:54:03","date_gmt":"2017-04-08T20:54:03","guid":{"rendered":"http:\/\/seosolutions.us\/blog\/?p=407"},"modified":"2017-04-08T21:11:09","modified_gmt":"2017-04-08T21:11:09","slug":"google-fred-update-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.seosolutions.us\/blog\/google-fred-update-what-you-need-to-know\/","title":{"rendered":"Google Fred Update – What You Need To Know To Protect Yourself"},"content":{"rendered":"

If you think Google is done with the Panda and Penguin updates, think again! On March 7,
\nGoogle released an ‘unannounced’ algorithm update causing serious damage to websites
\nhaving a poor user experience. Sites which were affected saw anywhere from a 50% to a 90%
\ndrop in their organic traffic from Google overnight!<\/p>\n

Some of the websites were ad heavy to the point that the ads interfered with the users’ ability
\nto digest their content. Other sites were built exclusively to cater to Google’s algorithm and left
\nthe actual website visitor frustrated when they landed there from the search results. There were other categories of sites affected that were either part of low-value niche and lead generation sites, engaging in paid links or were simply low-quality affiliate sites. The only thing that ALL of them had in common was that they scored low when analyzed via Google’s Quality Evaluator Guidelines<\/a>.<\/p>\n

Related Article: How To Get Your Website Visitors To Stick Around<\/p>\n

<\/a><\/strong>Google hasn’t released a statement and so far the only confirmation from them was a
\nconfirmation at SMX that the “Fred” update was a Quality Update as well as a Gary Illyes tweet
\nsaying that they won’t deny there was an update.<\/p>\n

\"Picture-Twitter-Post-Fred-Google-Update\"<\/a><\/p>\n

 <\/p>\n

We decided to partner with another firm to run some numbers. With a dataset of 3,500+ websites and 240,000+ keywords (local and national), we got a birds-eye view of how client campaigns are performing.<\/p>\n

Not surprisingly, we were happy to find that this update didn\u2019t have any negative impact on
\nour client campaigns. In fact, we have seen improvement. The quality of the SEO deliverables which we offer saved our clients. This is a perfect example of how our strategies future-proof your business and add true long-term value to your company and online brand.<\/p>\n


\n\"quality-control-approved\"<\/a><\/strong>So, how are we protecting our clients and how can you protect yourself from the Google Fred update?<\/strong><\/h1>\n
\n

GOOGLE RELEASES FRED ALGORITHM UPDATE.
\nWHAT YOU NEED TO KNOW.<\/h3>\n

1.<\/strong> Get the basics right i.e. focusing on On-Site optimization which includes
\ncorrecting all possible 404 errors, fix duplicate (thin) content on the site, the creation of
\nlanding pages, etc. Internal blogging is also a good addition which should be done on a regular basis with a strategy and a schedule for each quarter.<\/p>\n

2.<\/strong> Do a thorough backlink analysis at the start of the campaign to weed out bad
\nbacklinks which can prove to be harmful.<\/p>\n

3.<\/strong> Vary anchor texts to have a proper balance between branded and non-branded
\nlinks. We also ensure proper link velocity as too many links at a time can be flagged by
\nGoogle.<\/p>\n

4.<\/strong>\u00a0Always diversify the backlink profile of your website. Your link profile should include local directories, videos, infographics, informational content, coupons, guest blogs, etc.<\/p>\n

5.<\/strong> Below are some of the additional backlink sources that can be included\u00a0in your SEO program
\ndeliverables to further diversify your backlink profile.<\/p>\n