{"id":337,"date":"2016-03-11T21:32:43","date_gmt":"2016-03-11T21:32:43","guid":{"rendered":"http:\/\/seosolutions.us\/blog\/?p=337"},"modified":"2016-03-11T21:32:43","modified_gmt":"2016-03-11T21:32:43","slug":"great-seo-starts-great-website","status":"publish","type":"post","link":"https:\/\/www.seosolutions.us\/blog\/great-seo-starts-great-website\/","title":{"rendered":"Great SEO Starts With A Great Website!"},"content":{"rendered":"<p><span data-mce-mark=\"1\"><b>Great SEO starts with a great website.\u00a0 So what makes a website great for SEO?<\/b><\/span><\/p>\n<p><span data-mce-mark=\"1\">First and foremost, yours and your website must be optimally designed for a great user experience.<\/span><\/p>\n<p><span data-mce-mark=\"1\">In one of our previous posts, we have discussed <a href=\"https:\/\/rc285.infusionsoft.com\/app\/linkClick\/1314\/8ef8ad35242ba5ed\/416766\/d98912313b1157ac\" target=\"_blank\" shape=\"rect\">Google\u2019s Search Quality Rating Guidelines<\/a>\u00a0for their human evaluators.\u00a0 Humans then rate search results which serve as feedback to improve their algorithm.<\/span><\/p>\n<p><span data-mce-mark=\"1\">This is Google\u2019s way of ensuring search results displayed by their algorithms are what they should be \u2013 answers to what users are looking for.<\/span><\/p>\n<p>Google has been aligning their machine learning and algorithms with the user experience by coming up with website performance metrics.\u00a0 Here are some of the metrics they\u2019re using, and may be using, as ranking signals:<\/p>\n<p><span data-mce-mark=\"1\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-mce-mark=\"1\">Site Speed<\/span><\/li>\n<li><span data-mce-mark=\"1\">Low Bounce Rate<\/span><\/li>\n<li><span data-mce-mark=\"1\">Mobile-friendliness<\/span><\/li>\n<\/ul>\n<p><span data-mce-mark=\"1\">\u00a0<\/span><\/p>\n<h2><span data-mce-mark=\"1\"><b>Site Speed<\/b><\/span><\/h2>\n<p><span data-mce-mark=\"1\">Users easily give up on slow websites. A <a href=\"https:\/\/rc285.infusionsoft.com\/app\/linkClick\/1316\/5b73ef3025dd8da8\/416766\/d98912313b1157ac\" target=\"_blank\" shape=\"rect\">study by Akamai<\/a>\u00a0revealed that:<\/span><\/p>\n<ul>\n<li><span data-mce-mark=\"1\">52% of smartphone users<\/span><\/li>\n<li><span data-mce-mark=\"1\">47% for desktop users\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-mce-mark=\"1\">\u2026expect a web page to load in 2 seconds or less.<\/span><\/p>\n<p><span data-mce-mark=\"1\">\u00a0<\/span><span data-mce-mark=\"1\">\u00a0<\/span><\/p>\n<p><span data-mce-mark=\"1\"><a href=\"https:\/\/rc285.infusionsoft.com\/app\/linkClick\/1318\/1615bd1d8b4449b0\/416766\/d98912313b1157ac\" target=\"_blank\" shape=\"rect\">According to Aberdeen Group<\/a>, a 1-second delay in page load time yields:<\/span><\/p>\n<ul>\n<li><span data-mce-mark=\"1\">11% fewer page views<\/span><\/li>\n<li><span data-mce-mark=\"1\">16% decrease in customer satisfaction<\/span><\/li>\n<li><span data-mce-mark=\"1\">7% loss in conversions<\/span><\/li>\n<\/ul>\n<p><span data-mce-mark=\"1\">\u00a0<\/span><\/p>\n<p><span data-mce-mark=\"1\">Here are some techniques we use for a fast-loading website.<\/span><\/p>\n<ul>\n<li><span data-mce-mark=\"1\">Caching<\/span><\/li>\n<li><span data-mce-mark=\"1\">GZIP Compression<\/span><\/li>\n<li><span data-mce-mark=\"1\">CSS Optimization<\/span><\/li>\n<li><span data-mce-mark=\"1\">Minification<\/span><\/li>\n<li><span data-mce-mark=\"1\">WordPress Plug-ins Optimization<\/span><\/li>\n<li><span data-mce-mark=\"1\">Image Optimization<\/span><\/li>\n<li><span data-mce-mark=\"1\">\u2026and more<\/span><\/li>\n<\/ul>\n<p><span data-mce-mark=\"1\">\u00a0<\/span><\/p>\n<h2><span data-mce-mark=\"1\"><b>Bounce Rate<\/b><\/span><span data-mce-mark=\"1\">\u00a0<\/span><\/h2>\n<p><span data-mce-mark=\"1\">If you are performing great SEO your bounce rate should be low. Bounce rate shows a strong correlation with rankings.<\/span><\/p>\n<p><span data-mce-mark=\"1\">So it is important to pay attention to decreasing your bounce rate \u2014 low bounce rate is an indication (but not in the strictest sense) that your website visitors are engaged by going to other pages on your site.<\/span><\/p>\n<p><span data-mce-mark=\"1\">A high bounce rate can be caused by factors such as design and usability.<\/span><\/p>\n<p><span data-mce-mark=\"1\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-mce-mark=\"1\">Design and Layout<\/span> <br clear=\"none\" \/><br clear=\"none\" \/><em><span data-mce-mark=\"1\">Aside from bad content, bad design and layout turns off website visitors.<\/span><\/em> <br clear=\"none\" \/><span data-mce-mark=\"1\">\u00a0<\/span><\/li>\n<li>Easy Navigation <br clear=\"none\" \/><br clear=\"none\" \/>If your visitors couldn\u2019t figure out where to go next or where they are in the context of your entire website, they\u2019d probably just drop off.<\/li>\n<\/ul>\n<p><span data-mce-mark=\"1\">\u00a0<\/span><\/p>\n<p><span data-mce-mark=\"1\">Here is <a href=\"https:\/\/rc285.infusionsoft.com\/app\/linkClick\/1322\/4ece4d095db2e260\/416766\/d98912313b1157ac\" target=\"_blank\" shape=\"rect\">Google\u2019s guide to improve bounce rate<\/a>.<\/span><\/p>\n<p><span data-mce-mark=\"1\">\u00a0<\/span><span data-mce-mark=\"1\">\u00a0<\/span><\/p>\n<h2><span data-mce-mark=\"1\"><b>Mobile-Friendliness<\/b><\/span><span data-mce-mark=\"1\">\u00a0<\/span><\/h2>\n<p><span data-mce-mark=\"1\">Although non-mobile-friendly websites obviously get high bounce rates from users who are on a mobile device \u2013 thereby making mobile-friendliness an element to decreasing bounce rates, it is a ranking factor in its own category.<\/span><\/p>\n<p><span data-mce-mark=\"1\">\u00a0<\/span><span data-mce-mark=\"1\">Google\u2019s Mobile Friendly Update on April 21, 2015 was designed to give a ranking boost to mobile-friendly pages on Google\u2019s search results on mobile devices.<\/span><span data-mce-mark=\"1\">\u00a0Here is a detailed post about <a href=\"http:\/\/seosolutions.us\/blog\/importance-of-a-mobile-friendly-website\/\" target=\"_blank\">the importance of a mobile-friendly website<\/a>.<\/span><\/p>\n<p>Our web designs have great navigation and themes for every niche. We are always up to date with the latest mobile-friendly guidelines and newest call to actions to create conversions!<\/p>\n<p><span data-mce-mark=\"1\">Great SEO starts with a great website! Our Web Builds are lightweight, optimized for speed, have sound design and layout, and are mobile-friendly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>RELATED ARTICLES<\/strong><\/p>\n<p><a href=\"http:\/\/seosolutions.us\/blog\/top-5-checklist-website\/\" target=\"_blank\">Top 5 Checklist For Your Website<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great SEO starts with a great website.\u00a0 So what makes a website great for SEO? First and foremost, yours and your website must be optimally designed for a great user experience. In one of our previous posts, we have discussed Google\u2019s Search Quality Rating Guidelines\u00a0for their human evaluators.\u00a0 Humans then rate search results which serve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/337"}],"collection":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":0,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media\/338"}],"wp:attachment":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/categories?post=337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/tags?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}