{"id":322,"date":"2016-02-18T19:02:32","date_gmt":"2016-02-18T19:02:32","guid":{"rendered":"http:\/\/seosolutions.us\/blog\/?p=322"},"modified":"2016-02-18T19:02:32","modified_gmt":"2016-02-18T19:02:32","slug":"stand-search-results-using-structured-data","status":"publish","type":"post","link":"https:\/\/www.seosolutions.us\/blog\/stand-search-results-using-structured-data\/","title":{"rendered":"Stand Out From Other Search Results By Using Structured Data"},"content":{"rendered":"

We have all witnessed search results with auxiliary features like prices, reviews, recipes & events incorporated with the search listings. These eye-catching listings are called Rich Snippets by Google.<\/p>\n

\"product-review-with-rich-snippets\"<\/a><\/p>\n

The striking Rich Snippets entice visitors and boost traffic to your website. And this high traffic sends a signal to Google that the listing is relevant to the users.<\/p>\n

It is very likely that you already know what Google Knowledge Graph looks like. But in case you don\u2019t, just search for any alpha company & you will see every single detail about the company listed on the right side of the search result.<\/p>\n

\"walmart-knowledge-graph-listing\"<\/a><\/p>\n

All the features that make a search listing look \u201cGood\u201d, such as Rich Snippets & Knowledge Graph can be scored by adding the Schema formatted Structured Data of your website content.<\/p>\n

Schema markup allows you to:<\/strong>
\n– Bring forth search results Rich Snippets, Breadcrumbs, live blogs & search boxes.
\n– Drive data into Google’s Knowledge Graph, Maps & even results.
\n– Make your content easier to understated for the search engine.<\/p>\n

Structured Data Markup allows search engines to interpret content more efficiently & generate Rich Snippets.<\/p>\n

Since the very beginning, programmers have been trying to understand human language using computers; but it is way too hard. For instance, we use so many different formats for date & time that it can be difficult to interpret.
\n– February 1st, 2016
\n– 1st February, 2016
\n– Feb 1, 2016
\n– 02-1-2016
\n– 1\/2\/16<\/p>\n

Confusing, isn’t it? Search engines also face the same problem.<\/p>\n

Despite the fact that search engineers have done a tremendous job in this regard, they still need help & structured data does exactly that.<\/p>\n

History<\/strong><\/p>\n

Google started to use Structured Data Markup in 2009. They continually developed their support to multiple formats as technology advanced. In 2011, all the major search engines, including Bing, Google & Yahoo agreed to support one standard vocabulary named Schema, which consists of different standard options such as Microdata, RDFa & JSON-LD.<\/p>\n

***You may want to bookmark the website \u201cSchema.org\u201d, as it has all the supported Structured Data codes.<\/p>\n

Coming back to the date & time instance, Schema requires them to be in a single format, specifically ISO 8601. (2016-02-10T22:00:00.)<\/p>\n

In daily use of Structured Data Markup, the Schema Markup that uses ISO 8601 time\/date format for machines will look like this& for humans it will be Wednesday Night, February 10th.<\/p>\n","protected":false},"excerpt":{"rendered":"

We have all witnessed search results with auxiliary features like prices, reviews, recipes & events incorporated with the search listings. These eye-catching listings are called Rich Snippets by Google. The striking Rich Snippets entice visitors and boost traffic to your website. And this high traffic sends a signal to Google that the listing is relevant […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/322"}],"collection":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/comments?post=322"}],"version-history":[{"count":0,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/322\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media?parent=322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/categories?post=322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/tags?post=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}