{"id":282,"date":"2014-05-30T19:18:09","date_gmt":"2014-05-30T19:18:09","guid":{"rendered":"http:\/\/seosolutions.us\/blog\/?p=282"},"modified":"2014-05-30T19:19:54","modified_gmt":"2014-05-30T19:19:54","slug":"282","status":"publish","type":"post","link":"https:\/\/www.seosolutions.us\/blog\/282\/","title":{"rendered":"Use Schema.org Markups to Increase Your Local Search-ability"},"content":{"rendered":"

\"Google<\/a><\/p>\n

Marketing your local business online is becoming more complicated as technology advances and your potential <\/em><\/strong>
\ncustomers expect to find your business instantly. If you’re working with a business that has multiple locations, we’ve <\/em><\/strong>
\nput together a few best practices to that’ll help your business rank better in the Carousel or the Local pack in Google <\/em><\/strong>
\nSERPs.<\/em><\/strong><\/p>\n

1. Use Schema.org Markups\u00a0<\/span><\/p>\n

For a single location, search engines are usually very good at parsing a business’s web site and determining\u00a0its NAP (Name, Address and Phone) information. However, it gets a bit trickier for the search engines to get\u00a0it all right for businesses with multiple locations, which have several (perhaps even hundreds) of addresses\u00a0and phone numbers. The good news is that Google and Bing have made it easy for us to distinguish exactly\u00a0which NAP information goes together with a specific form of structured markup called Schema.<\/p>\n

Schema data is more or less equivalent a business card for the search engines though. Your schema markup\u00a0clearly tells them what your business name is, along with the street address and phone number combination\u00a0for each and every one of your locations. It is advisable to use schema wherever you display NAP info on\u00a0your Web site.<\/p>\n

Here is an example of a schema code for a local business:<\/strong><\/p>\n

<div itemscope itemtype=”http:\/\/schema.org\/LocalBusiness”>
\n<span itemprop=”name”>The Cleaning Authority<\/span>
\n<div itemprop=”address” itemscope itemtype=”http:\/\/schema.org\/PostalAddress”>
\n<span itemprop=”streetAddress”>610 North Alma School Rd, Suite 44<\/span>,
\n<span itemprop=”addressLocality”>Chandler<\/span>,
\n<span itemprop=”addressRegion”>AZ<\/span>
\n<span itemprop=”postalCode”> 85224<\/span>
\n<\/div>
\nPhone: <span itemprop=”telephone”>480-857-4045<\/span><br>
\n<a
\nhref=\u201dhttps:\/\/www.google.com\/maps\/preview?ie=UTF8&cid=16227635319544351318&q=The+Cleaning+Au
\nthority+-+Maid+%26+House+Cleaning&iwloc=A&gl=US&hl=en\u201d itemprop=\u201dmaps\u201d>Location Map<\/a>
\n<\/div><\/p>\n

And, here is how it will appear on your website:<\/strong><\/p>\n

The Cleaning Authority
\n610 North Alma School Rd, Suite 44, Chandler, AZ 85224
\nPhone: 480-857-4045
\nLocation Map<\/p>\n

Be completely sure that you are using almost all of your available options for a particular type of schema.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Marketing your local business online is becoming more complicated as technology advances and your potential customers expect to find your business instantly. If you’re working with a business that has multiple locations, we’ve put together a few best practices to that’ll help your business rank better in the Carousel or the Local pack in Google […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/282"}],"collection":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":0,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}