{"id":1027,"date":"2019-10-24T15:04:00","date_gmt":"2019-10-24T15:04:00","guid":{"rendered":"https:\/\/www.seosolutions.us\/blog\/?p=1027"},"modified":"2019-10-30T18:16:59","modified_gmt":"2019-10-30T18:16:59","slug":"boost-sites-authority-stop-worrying-googles-new-september-2019-core-update","status":"publish","type":"post","link":"https:\/\/www.seosolutions.us\/blog\/boost-sites-authority-stop-worrying-googles-new-september-2019-core-update\/","title":{"rendered":"BOOST YOUR SITE\u2019S AUTHORITY &#038; STOP WORRYING ABOUT GOOGLE\u2019S NEW SEPTEMBER 2019 CORE UPDATE"},"content":{"rendered":"<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Google announced the launch of the September 2019 Core Algorithm Update via <span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/twitter.com\/searchliaison\/status\/1176473923833225221\"><strong>Twitter<\/strong><\/a><\/span> on September 24th and like previous core updates, this year too, there was hardly any supporting document included.<\/p>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>\u00a0<a href=\"https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-24-at-10.02.38-AM.png\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-1028\" src=\"https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-24-at-10.02.38-AM-1024x513.png\" alt=\"google-tweet-regarding-2019-algorithm-update\" width=\"625\" height=\"313\" srcset=\"https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-24-at-10.02.38-AM-1024x513.png 1024w, https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-24-at-10.02.38-AM-300x150.png 300w, https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-24-at-10.02.38-AM-624x312.png 624w, https:\/\/www.seosolutions.us\/blog\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-24-at-10.02.38-AM.png 1490w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #808080;\"><em>Image Source: twitter.com\/searchliaison<\/em><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><strong>Actionable Strategy<\/strong><\/h3>\n<p>Check out the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553?hl=en\" target=\"_blank\"><span style=\"color: #000080;\"><strong>Search Console Performance Report<\/strong><\/span><\/a> to find out whether your site has been affected by the core update or not. The easiest way to know is to look for a drop in starting around September 24th, the day the update was launched.<\/p>\n<p>There are ways to recover if you see a drop in the position of your site due to the update, as the updates are all about quality. Identifying the issue and putting your site through a security audit is the first step in recovery. At times, the fix has to do with a big focus on building your site\u2019s Expertise, Authority, and Trust (E-A-T) Signals.<\/p>\n<p>As far as our clients are concerned, we aren\u2019t surprised that this update hasn\u2019t affected our websites. The rankings continued to improve as this update rolled out.<\/p>\n<div class=\"page\" title=\"Page 4\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3><strong>What You Can Do If You Have Been Affected!<\/strong><\/h3>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The following is a list of things that you can do to protect your site from Google\u2019s next Core Update.<\/p>\n<ul>\n<li><strong>Read Google\u2019s Quality Guidelines:<\/strong> Reading <span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\">Google\u2019s Quality Guidelines<\/a><\/strong><\/span> will give you an in-depth understanding of the various factors that Google uses to \u201crefine results.\u201d<\/li>\n<li><strong>Update the \u201cAbout Us\u201d Page:<\/strong> Adding new images and relevant content is the key to engaging customers. Mention about your recent achievements, endeavors, and more for the customers to know and connect with the content on your site.<\/li>\n<li><strong>Improve Page Load Speed:<\/strong> Focusing on mobile page speed is crucial while working on your page load time. Make sure you run your site through the newly updated <strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/www.searchenginenews.com\/se-news\/update\/entry\/google-improves-pagespeed-insights-tool\" target=\"_blank\">PageSpeed Insights Tool<\/a><\/span><\/strong> by Google. Ideal loading time for First Contentful Paint should be less than 3 seconds, while speed index with &amp; without ads should be less than 9 seconds &amp; 7 seconds respectively.<\/li>\n<li><strong>Fix Site Errors:<\/strong> Remove any technical issues that your site may have, such as broken links, broken images, chain redirects, and more. Our dashboard crawler helps you identify issues on your website.<\/li>\n<li><strong>Have a Clear Call to Action:<\/strong> A clear call to action can be the determining factor between a lead and a conversion. Hence, have a clear and direct call to action telling exactly what you want your customers to do. For example \u2013 Call Now!<\/li>\n<li><strong>Be Easy to Navigate:<\/strong> Performing a User Experience (UX) audit is vital to look at your site from a user\u2019s perspective, on mobile as well as desktop. It can also pay huge dividends depending on how focused Google is on their version of the ideal user experience.<\/li>\n<li><strong>Remove or Rewrite Thin Content:<\/strong> Combine a handful of thin\/duplicate pages to create one strong resource on a specific topic when focusing on your site\u2019s thin content.<\/li>\n<li><strong>Include a Clear Ad Disclosure:<\/strong> You need a clear ad disclosure on your site if you run a lot of ads on it. A simple sentence such as, \u201cThis post may contain affiliate links\u201d (with a link to your disclosure\/privacy policy). You can find a suitable example at the top of <span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/www.spendwithpennies.com\/easy-tuna-casserole\/\" target=\"_blank\"><strong>this page<\/strong><\/a><\/span>. Also, make use of rel=\u201csponsored\u201d to highlight sponsored &amp; affiliate links.<\/li>\n<li><strong>Add \u2018Terms of Service\u2019 &amp; \u2018Privacy Policy\u2019 Pages:<\/strong> Both these pages are crucial for your site\u2019s overall authority with Google. You can get more into detail on what these pages must include by reading Google\u2019s Quality rater guidelines.<\/li>\n<li><strong>Include References for Medical\/Scientific Claims:<\/strong> In case you make Medical, Scientific, or factual claims, always be sure to link out to a reliable site to support your claims.<\/li>\n<li><strong>Build up Your Footer:<\/strong> As said by Google, the address in the footer is recommended as it can be seen as a sign of trust. Your footer must contain primary business information with a current copyright date. You can also show your expertise by adding any awards or honors that you\u2019ve earned.<\/li>\n<\/ul>\n<p>After making the above fixes, make sure you get people who are not associated with your website to give you a feedback in order to make changes as required. And as always, if you need any help with optimizing your website, we\u2019re just a call away!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google announced the launch of the September 2019 Core Algorithm Update via Twitter on September 24th and like previous core updates, this year too, there was hardly any supporting document included. \u00a0 Image Source: twitter.com\/searchliaison Actionable Strategy Check out the Search Console Performance Report to find out whether your site has been affected by the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[169,120],"_links":{"self":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/1027"}],"collection":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/comments?post=1027"}],"version-history":[{"count":3,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/1027\/revisions"}],"predecessor-version":[{"id":1031,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/posts\/1027\/revisions\/1031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media\/1034"}],"wp:attachment":[{"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/media?parent=1027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/categories?post=1027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seosolutions.us\/blog\/wp-json\/wp\/v2\/tags?post=1027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}